![]() I recently argued that being copied by bigger platforms doesn’t automatically lead to obsoletion, but I also argued similar features on different platforms can remain compelling to one user only if the content being posted via those similar features is different. Meanwhile, the app’s core functionality hardly seems like something that can’t easily be copied by existing social competitors. Poparazzi was promoted on TikTok videos to create a user waiting list prior to launch.Īnd if you give the app permission to access your contacts, Poparazzi auto-follows everyone from your contacts who is on the platform, which is not ideal. ![]() Note that the app’s rise to the top of the App Store charts didn’t just happen organically. Poparazzi is also launching at a great time - much of the country will presumably be open in a few months with little restrictions, which will put many consumers back in the position of acting as part of their friends’ paparazzi.īut despite the app’s momentum and fresh angle, its rise to bonafide Snapchat/Instagram challenger seems far from certain. The app fits in with the wave of newer social platforms, including TikTok and Clubhouse, which encourage more casual and off-the-cuff content than something like Instagram. ![]() This playful approach to the social media game is likely to catch the attention of some consumers who feel like platforms with public like, follower or friend counts are too stale or inauthentic. Photos on Poparazzi can’t be commented on or liked, but they can be reacted to with emojis, the counts of which are displayed under photos. Follower counts are not displayed on user profiles, but the number of views a user’s “pops” have are. You’re given a “pop score” based on the photos you take with or upload to the app. The app is all about taking pictures of other people - its camera function can’t be flipped to be front-facing, and you can only populate your profile with pictures others have taken or uploaded of you (and users can curate which photos appear on their profile).Īs the company said in its launch-day statement, “On Poparazzi, you are your friend’s paparazzi, and they are yours.” The purpose is to create a depressurized social media environment and encourage content that’s less manicured than what might typically be found on something like Instagram. Poparazzi’s unique premise is helping to drive the intrigue.
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